Affinity Group West is the Western USA’s most trusted, innovative, and best in class food sales agency. Our reputation is built on exceptional execution/results in the foodservice and retail fresh foods channels. Engaged leadership, passionate people, sophisticated structure, and unparalleled commitment to culinary are the hallmarks of our success. This unique, industry-leading approach positions us to effectively compete now and in the future.

Building on the strength of manufacturer and distributor partnerships, Affinity Group West nurtures and develops long-term relationships with operators in every Foodservice segment. We have business and culinary experts that specialize in servicing specific channels such as:

  • Multi Unit Regional Chains
  • K-12
  • Healthcare
  • Colleges & Universities

A large component of Affinity Group West’s Foodservice go-to-market success is derived from the close relationships held with influential operators at the local level. Our distributor business reviews are mutually beneficial, as senior management from both sides review real-time business analytics, discuss foodservice and culinary trends and leave the meeting better aligned with relevant, strategic objectives for continued business growth.

Independently strong.
Internationally connected.

Formed in 2014, the Affinity Group is a North American food sales & marketing agency committed to providing superior service and outstanding execution through sales analytics and comprehensive planning to drive results. Operating in a collaborative environment, the Affinity Group shares our strengths, expertise, and resources to benefit our clients, customers, and our organization. We are focused on the foodservice and retail fresh food channels, helping our customers and clients succeed with highly engaged leaders and tenured top sales and culinary talent in North America.

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